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"This has been a great add to my routine. Hydrates and makes my skin look great."
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A powerful, plumping serum that delivers instant bounce and deep, multi-level hydration to recreate the refreshed, post-facial look and feel. This one-step formula floods dull, dehydrated skin with moisture to visibly smooth, replenish, and restore a healthy, luminous glow.
*based on an independent clinical study of 35 participants, ages 18-51, all skin types - Fitzpatrick II-IV skin types
**based after 4 weeks of use during an independent clinical study of 35 participants, ages 18-51, all skin types - Fitzpatrick II-IV skin types
Non comedogenic. Fragrance-free. Vegan. Cruelty-free. Paraben-free. Silicon-free.
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Loyalty Perks
Auto-Replenishment
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Loyalty Perks
Auto-Replenishment
Free Shipping
Loyalty Perks
Auto-Replenishment
Free Shipping
Loyalty Perks
Auto-Replenishment
Free Shipping
Loyalty Perks
Auto-Replenishment
Free Shipping
Loyalty Perks
Auto-Replenishment
This advanced hydration technology delivers moisture at multiple levels of the skin for immediate comfort and long-term results.
The result: skin that looks plumper + bouncier.
Inspired by microchanneling techniques, this advanced formula helps drive moisture deeper into the surface layers of skin for hydration that lasts all day. By combining fast-acting humectants with lasting hydrators, it helps reduce the cycle of dehydration that leaves skin feeling dry by midday.
7 different sizes of HA that provide both immediate and long-term plumping, enhancing skin firmness + elasticity.
Supports skin’s natural water channels to deliver hydration where skin needs it most.
Soothing antioxidant blend of Centella Asiatica and Red Algae extracts, that boosts moisture retention, improves visible redness, and helps defend against environmental stressors.
Power your routine with a single step that delivers deep, multi-level hydration to visibly replenish and plump skin. Wear alone for a healthy, luminous glow, or layer under SPF and makeup for a skin-enhancing finish.
Overall rating: 4.891051 / 5 from 257 reviews.
The HydraKate Power Plumping Primer is praised for its lightweight texture that smooths beautifully over the skin. Customers appreciate its ability to provide a radiant glow, enhance skin's appearance, and serve as a perfect base for makeup. It is also noted for its hydration and plumping properties, making the skin look smoother and healthier.
Review topics: [color, fragrance, absorbs, issues, improvement, wrinkles, weight, smells, quality, feels, ingredients, works, texture, skin, packaging, shipping, spots, looks, glow, lines, base, hydration, face, use, formula, pores, redness, difference, consistency, light].
"This has been a great add to my routine. Hydrates and makes my skin look great."
— Bridget T. (5/5)
"I'm sharing this here as there is no way to contact this company via phone - you can leave a message that is never returned and their Chat/Email options are the same person every time. I’ve been a loyal Kate Somerville customer for years and have recommended their products to countless friends. While the skincare itself is solid, the customer service has become unbelievably disappointing. I’ve never encountered a company where the chatbot is more helpful, more polite, and more capable than the actual human representatives. After multiple interactions with Jayanna, I’m done. The dismissive tone, lack of support, and unwillingness to resolve even simple issues made it clear that customer care is not a priority for this brand. There are too many other high‑quality skincare options on the market that treat their customers with respect when problems arise. I won’t be purchasing from Kate Somerville again."
— LG (1/5)
"Keeps my skin soft. I use it under my moisturizer"
— Bets (5/5)
"I love all my Kate Somerville products, but this was a major miss for me. I wanted to love this primer but it was not what I was hoping for. My face felt sticky all day, and then it just made me look like I was covered in oil. The smell was overwhelmingly strong as it had sort of a chemical/plastic odor. Definitely not worth the cost. I would recommend Elf's power grip primer instead as it's substantially cheaper, long lasting, and has little to no smell."
— Gordon (1/5)
"This is just what my makeup routine has been waiting for! Kate’s Plumping Primer immediately improves the surface texture of the skin, and hours later, the fine lines that usually develop as makeup dehydrates the skin, are softer. This primer makes any day a holiday!"
— Sue S. (5/5)
"Love this primer for the summer. Brings a cool sensation to the skin and plumping hydration for makeup application or just use it alone for a cooling and smoother face."
— Keri A. (5/5)
"Que delicia para la piel, hidrata muy bien y se aplica y absorbe súper bien en el rostro. La consistencia es perfecta, tiene poquito olor, bien sutil. La piel queda plumping, hidratada, glowy pero nada grasosa o pesada. Me encantó utilizarlo sin maquillaje y con maquillaje es perfecto 👌🏼 gifted by katesomerville complimentary from katesomerville"
— Susan (5/5)
"Hydration will always be key to good makeup, so a primer that also hydrates and preps the skin is very interesting to try. And overall, I can say that this one has a fairly thick texture, and you don't need much product to cover your entire face. Plus, my skin definitely feels fresh and hydrated. I will definitely continue using it. complimentary from katesomerville"
— Nath (5/5)
"It’s definitely on the pricier side, but it’s one of the few plumping primers that hydrates deeply without irritating my skin. I love how it layers after I moisturizer and gives my skin a plumper, smoother look. It adds a healthy glow, helps calm redness, and keeps my skin feeling balanced. gifted by katesomerville gifted by katesomerville"
— Ana (5/5)
"gifted by katesomerville. I’ve been loving the Kate Somerville Hydrakate Power Plumping Primer. It feels super lightweight on the skin while giving an instant boost of hydration. My makeup goes on smoother and my skin looks fresh and radiant all day. Perfect for creating that healthy, luminous base before foundation."
— Ryma (5/5)